EXAMPLES OF OUR WORK

QUICK TURN BUYING PROCESS

Client Situation

  • Large pharmaceutical client wanted to quickly assess the potential impact of unexpected positive competitive data.
  • Client needed to gauge the awareness of the data presented as well as understand how the data could potentially impact prescribing patterns.
  • However, the client was extremely restricted by time and budget and needed results within two weeks.


Cadence Solution: Rapid Turnaround

  • The Cadence team quickly developed a discussion guide and conducted all the in-depth telephone interviews within a week.
  • In order to stay within the client’s research objectives, interim results were presented after the first 10 interviews.
  • Due to the rapid timeline, Cadence presented the client with a topline summary the same day the final interview was completed and the final report shortly thereafter. 


Client Benefit

  • Cadence levered its overall understanding of the therapeutic area and closely worked with the client to ensure that the best possible solution was obtained given its constraints.
  • The client received the information they needed on time and within budget.

HYBRID PLATFORM POSITIONING

Client Situation

  • Pharmaceutical client had completed positioning work and was poised to select creative concepts and core messaging for use in product launch.
  • However, budget and time constraints allowed for only one more round of market research.


Cadence Solution: Hybrid Platform Positioning

  • Hybrid platform positioning combines a qualitative creative concept test with qualitative message platform development.
  • It features a synthesis step allowing respondents to explore concepts and messages independently and then in concert with each other resulting in an optimized combination of concept and communication.  Traditionally, these steps are de-coupled, potentially missing an optimization opportunity.
  • Cadence worked with the client and their advertising agency to select 5 creative concepts and 11 messages to assess with two physician specialties using this methodology in one-on-one interviews.
  • Upon conclusion of this research, Cadence was able to identify a winning concept with the key prescriber group as well as suggest a core of 5 messages to maximize motivation to prescribe.


Client Benefit

  • Cadence was able to leverage its deep experience in conducting pre-launch studies to develop a hybrid that allowed the client to meets its objectives. 
  • The client was able to develop a more complete understanding of the potential impact of the messages and concepts, and which combination to further pursue. 

ATTRIBUTE IMPACT ASSESSMENT

Client Situation

  • Large pharmaceutical client wanted to assess the impact of several patient attributes and how they contributed to physicians’ decision making.
  • Client needed to understand the intricacies of this decision making process from a qualitative perspective, yet needed to validate findings with quantitative data.
  • Client was restricted by both budget and time constraints.


Cadence Solution: Attribute Impact Assessment

  • Attribute Impact Assessment measures the contribution of individual attributes to prescribing decisions without the complexity or expense of a choice model.
  • It is a quantitative univariate technique that gauges the relative contribution of individual attributes of a product or profile on a decision.
  • Cadence worked with the client to deconstruct a multi-factorial prescribing decision into individual attributes.  These attributes were then used to build a “card deck” of patient profiles to form the basis of the choice exercise. 
  • Prior to fielding the research, Cadence conducted a qualitative phase to better inform the quantitative design and to facilitate interpretation of the quantitative data.
  • Upon conclusion of the research, Cadence was able to work with the client to create more compelling patient profiles highlighting influential attributes for use in key elements of the brand plan (e.g., promotion, public relations, scientific exchange). 


Client Benefit

  • Cadence was able to  able to leverage its experience in quantitative and qualitative methodologies to develop a solution that fit into the client’s budget and research needs.
  • The client understood the methodology because Cadence worked closely with the client throughout.  This process allowed the clients to ‘buy-in’ to the approach and have confidence in the results.  Clients were able to achieve this within their time and budget constraints.

EUROPEAN ADVISORY BOARD


Client Situation

  • The client needed to rapidly execute on an advisory board in an Eastern European nation.
  • Lack of proper infrastructure created numerous logistical challenges.
  • Potential advisors were spread throughout Europe.


Cadence Solution: Highly Detailed Approach to Meeting Planning

  • Cadence staffed this project with meeting planners who were fluent in 7 European languages.
  • Cadence remained in close contact with the client, each advisor, the hotel staff, and all other personnel necessary to ensure a smooth meeting. 
  • Cadence staff also leveraged its European experience to identify potential problem areas before any issues developed. 


Client Benefit

  • Cadence planning and preparation and timely intervention ensured a smooth advisory board meeting.
  • The client was able to focus on its agenda and was not aware of any issues that were handled during the meeting.