Cadence has a strategic partnership with Schlesinger Associates & The Research House. Schlesinger is a preeminent data collection services company with over forty years of experience. Schlesinger has offices in the US and Europe, maintains a medical
database that exceeds 70,000 medical professionals including surgeons, specialists, and PCPs, as well as nurses, pharmacists and hospital administrators, maintains a patient panel with over 300,000 respondents, and has a deep commitment to employing
the most advanced technological systems.
Our partnership with Schlesinger allows us to focus on what we are good at: market research, meeting planning and evidence-based strategy. We are committed to leveraging the latest technology to ensure that the work is done in the most accurate,
efficient and cost effective manner possible. Technologies that we can immediately employ include:
- Video Streaming/Video Conferencing: FocusVision, Active Group, and WebEx
- Presentation tools such as Video Interclipper that allows for simple and seamless insertion of key video segments.
- Research tools such as Eye Tracking Lab service that allows the client to monitor the eye gaze movement of the respondent. This technology combined with the healthcare expertise of Cadence, will allow the client to quickly assess design impact, usability of websites, sales aids, brochures, and packaging.
- Other tools, such as Online Focus Groups, and Online Bulletin Boards, allow Cadence to quickly provide qualitative insight from respondents across a wide geography. These tools have been very effectively used with patients.
The efficiencies created by this partnership are passed along to the client in the form of more cost effective and precise research, global reach, and faster results.
