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EVIDENCE BASED STRATEGIC CONSULTING |
Cadence has deep experience conducting strategic consulting engagements with a wide variety of health care clients. We offer a variety of strategic consulting engagements including:
- Opportunity Assessments. These studies offer a rapid four-week evaluation of products being considered for funding or in-licensing opportunities. The Cadence team, typically consisting of clinical experts, statisticians, forecasters, and market researchers, evaluate the product and develop a forecast based on primary research with key opinion leaders and clinicians. The outcome can serve as either an initial or final screen depending upon the rigor of the methodology.
- Diagnostic Focus Groups. These are qualitative studies where groups of physicians are given actual cases and then asked to vote how they would treat a patient. An Audience Response System (ARS) is often used, enabling a clear understanding of each respondent’s preferences, as well as guiding the overall flow of the discussion.
- Typically, the moderator is a clinician or even a regional key opinion leader.
- The discussion often involves not only attitudes and treatment patterns, but also, specific case details.
- These focus groups tend to be four hours in length with a lunch break.
- Cadence personnel are always in the interview room and can be reached wirelessly, enabling a back room audience to ask follow on questions.
- The output is a market research presentation or, at the discretion of the client, a vertical executive summary. A full transcription of the focus group is also included.
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